Tanja is the Global Innovation, Brand and Communications Director at Essity and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. Her work is part of the advertising archives of the MOMA (NYC), the Louvre (Paris) and received 200+ awards incl. Cannes Lions Grandprix for Glass, Titanium, Film, Strategy Lions, D&AD black pencil of the decade, APG Grandprix for creative strategy and WARC Grandprix for effective use of brand purpose.
In her current role, she redefined the global brand positioning, disrupting the Feminine Care category forever. The taboo-breaking campaigns like #bloodnormal, Viva La Vulva, #wombstories or #painstories tackled toxic stereotypes around periods, vaginas and women’s bodies to create a new normal. Libresse/Bodyform are not only the fastest growing FemCare brand globally but also among the top5 most creative brands in the world (WARC 2019, 2020, 2021). That's bloody lovely but even better, it's improving millions of woman+ lives worldwide. In the last 20 years, she’s lived across 3 continents, worked across a broad range of brands in regional and global roles always having innovation and sustainability but above all the consumer in mind.