awards / jury / Lara Tuboku-Metzger

Lara Tuboku-Metzger

Lara Tuboku-Metzger is consumer PR specialist with over 10 years of experience developing insight led creative campaigns. A Young Cannes Lion runner up herself, Lara puts her creative mind down to her propensity to problem solve. Innately curious, Lara is fascinated with human behaviour, data-based insight and hacking the news agenda to cut through for clients.

Her experience spans sectors including FMCG, Retail, Beauty, Travel, Lifestyle and Consumer Tech having represented brands such as AELTC, IHG,, Zippo, Jaguar Land Rover, Philips Lighting/Lifestyle & Entertainment, PepsiCo, Walkers and Huda Beauty.