Severine Autret is a Co-President & Partner at FRED & FARID. She joined the Paris office early 2019, willing to give a more entrepreneurial and agile twist to her career. She has a passion for brands, and loves to combine game-changing ideas and the search for efficiency on all touch points, in order to create communication that brings tangible value for her clients. In Paris, she leads brand strategy and account teams, and also supports FRED & FARID’s values and initiatives for diversity and inclusion. She is known as a very human and involved manager, leading by example.
Before that, Severine started her career at BBDO in Paris, where she spent 18 years. She worked on numerous French and global brands on a wide range of businesses, such as FMCG, energy, automotive, retail or luxury. Her campaigns were awarded many times, and this wide spectrum also allowed her to develop her very complete profile of a business leader, brand strategist and manager. Since 2015, as a Managing Director she also led BBDO’s fully integrated service offering, bringing together a team of talents from CLM and Proximity to operate brands’ communication across the full conversion funnel.