Ana Picó Alvarez

Ana Picó has a track record in the Havas Group of near 20 years, in Multinational Advertising Agencies (Tiempo BBDO, J. Walter Thompson, Tandem DDB, Havas Group).

Within Havas, she has held different positions of responsibility such as General Manager of Uncommon and AIS agencies (both BTL Group agencies) and General Manager of Luxhub (specialized unit in Communication for luxury brands).

Since 2020, she is the General Manager at Havas PR Part of Red Havas facing the new role of Public Relations focusing on reputation & brand purpose, digital influence and creative branded content. She´is also part of the board of RED Impact , a new offering of Red Havas that brings together its environmental, social and corporate governance (ESG) expertise and capabilities from across the world.

In her free time, she is also speaker and Professor at Business Schools.

Ana is very passionate about creating meaningful storytelling for brands in all areas of communication with a very holistic vision of the Communication.