Reza Bassiri

Reza Bassiri is Vice President and Chief Creative Director at Carré Noir (Publicis Groupe), brand strategy and creative agency. He is passionate about branding and Branded Experiences and has designed the identities of brands such as the City of Paris, Kering, Musée National de la Marine, BPCE, Air Mauritius, Natixis, Quick, Safran, Ariane Groupe & Ariane espace, Ligue 1 & 2 French football league, Banque Populaire, Gavi Alliance, ATR (Airbus), Stootie amongst others. Other brands such as, Nespresso, Ferrari, TotalEnergies, Adobe, Vertu, Engie, Fnac Darty, Bulgari, EDF to list a few, have asked Reza to help them define, create and activate brand strategies, expressions and experiences. I typically work on large scale programs, public, private, NGOs as well as startups and smaller projects too. He leads a team of over sixty creatives in Corporate, Consumer, Retail, Experience and Motion Design.

Reza holds a BFA in Graphic Design from the ArtCenter College of Design in Pasadena (California, USA). His work has received numerous awards in France and abroad. He has also taught Design at the Parsons the new school (NY) parisian branch. Parallel to design, he is also a represented illustrator in the US, UK and Europe. He has produced music for over 20 years (Electronic music) and is often seen with a camera..