awards / jury / Michael Schoepf

Michael Schoepf

Michael Schoepf is the Executive Creative Director at Havas Germany in Munich. From the creative side, he manages clients such as Kiri®, Babybel, Linde and Volvo - both in the digital area and in classic campaigning.

Michael started his career as a Junior Copywriter at Scholz & Friends in Berlin, where he worked on clients such as Mercedes-Benz busses, Deutsche Bank, Saturn and Loewe Opta.

Together with his art partner Walter Ziegler, he moved to Serviceplan in Munich to perform on clients such as BMW Motorsport, ISPO, electronica and Rodenstock.

Michael has been working for Havas Munich since the beginning of 2015 – first as Senior Copywriter, then as Creative Director and currently as ECD. Michael's clients and pitch winners include PayPal, BMW Motorsport, GSK, R. STAHL and the Bel Group.

Michael Schoepf and Walter Ziegler have won numerous national and international awards for their work – from Cannes to New York Festivals, Clio, D&AD, LIA, Eurobest, ADC and ADC Europe. In 2022, the team won gold, 2 x silver and bronze at Cannes for the app "Staybl".

Michael is passionate about creating simple ideas out of the most complicated issues.