Tonje Jæger

TRY is Norway’s largest communication house. Over the years, the Oslo-based agency has expanded and developed an award-winning, cross-disciplinary design department with brand, motion and digital design, as well as creative tech.

Tonje’s background spans from Graphic Designer to Creative Director and Design Advisor. For more than 20 years Tonje has worked for leading Scandinavian design agencies, and she has been responsible for the concept development and strategic design of multiple larger Norwegian and international brands. Developing strong concepts and creating an experimental and collaborative design studio culture, is what motivates Tonje Jæger on a daily basis.

Tonje’s primary focus as a designer has been on branding, retail and packaging design. As a design advisor she works with concept and strategy development, as well as naming processes, across the creative diciplines. She is passionate about developing strong concepts and always bringing a clear dimension of responsibility to her projects.

Additional experience includes lecturing at Oslo Art University College, Volda University College and Norwegian Creative University College.

Tonje has been a member of several design juries. She has been awarded for her work in The Award for Design Excellence, Visuelt, Gullblyanten, European Design Awards and Pentawards.