With a career starting as Art Director at TBWA and later BBDO Stockholm, Nayeli finally found her place at Perfect Fools in 2017. Since then she has contributed with both nationally and internationally rewarded cases. Nayeli has also gained recognition by participating in national jury work and her work has been published in national and international industry press. As creative director Nayeli is inspired by leading and mentoring creative processes and by discussing high end ideas with likeminded industry colleagues.