Edson built his career in several advertising agencies in Portugal, Spain and Brazil.
In 2014 he took over the leadership of FCB Lisboa as CEO and Creative Director.
His curriculum includes more than 900 awards at national and international festivals, such as Clio, New York Festival, Epica, Eurobest, London, and El Ojo, and 10 lions in Cannes (including one Grand Prix).
Edson has studied storytelling as a communication tool in advertising, journalism and social media for several years. His seminar on the topic has already been attended by thousands of people.
At the same time, Edson is a professor, music producer, television program presenter, and screenwriter for film, television and theatre. He regularly writes chronicles for various publications and has edited 12 books, including two novels.