Maria Kuutsa is the Head of Social & Content and Partner at TBWA\Helsinki – an award-winning agency that had the honor of being Eurobest's Finnish Agency of the Year for three consecutive years.
Before joining TBWA in 2018, Maria learned her craft by working in different social media and media agencies. A decade of experience has taught her to master all things social, ranging from content production to content strategy and creative planning.
Maria describes herself as a creative mind with a strategic backbone. In her role as a Senior Content Strategist, she has helped many local and international brands find their unique voice and build their social media presence on a solid foundation. She finds that the dynamic nature of digital and social marketing perfectly suits her personal strengths. The rules are ever-changing and possibilities feel limitless – which is both challenging and rewarding.
Maria is also a big advocate of humane leadership. In an environment that values equality and empathy, people can make extraordinary work. She personally finds immense joy by working with diverse talents and purpose-driven projects.