Karen Boswell

Karen helps organisations transform by creating the culture and conditions that empower and connect; Brand Experience, Customer Experience and Employee Experience to deliver sustainable business growth.

With 20+ years experience Karen has led world-class brands and organisations forwards from both a strategic and implementation perspective. She creates robust blueprints bfor change that; connect insight and technology, weave together visions, people and processes, unlock legacy models and lead stakeholders, investors and political agendas to new agile mindsets that gain momentum.

Karen's expertise and leadership have received industry-wide recognition, including the IPA’s 2016 Women of Tomorrow awards in Tech & Innovation, named as one Google’s ‘Top 10 Female Creatives to Watch for 2017 and 2018, the Drum’s Most Influential Top 100 Digerati for 2017, 2018, one of the Drum's Top 25 from 25 Women shaping digital 2019, Cannes 2017, 2018 and 2022 Juror, Gerety Awards Juror 2020, D&AD New Blood Juror 2019 and 2020, D&AD Experience Juror 2021. She is also a regular keynote speaker at industry events such as Cannes, D&AD, RISE, The DRUM, 4A's, Campaign and SXSW.

Karen previously held roles as Head of Innovation at Adam&EveDDB and Global Client Lead at AKQA. Having founded a number of tech start-ups she now also consults in this field and is mentor to many rising trailblazers across the industry. She has worked across some of the industry's most innovative campaigns, including Boots' 'Bags of Joy', Waitrose's 'Live from the Farm', Marmite's 'Gene Kit' and the 'Social Collection' for M&S.