Orrin has 30+ years of experience in global health and wellness communication. In his many years in the national and international healthcare arena, Orrin has led and driven creative teams across the world. He has worked in practically every therapy area including some rare diseases. As well as creating and inspiring numerous multi-award winning national, OTC, DTC and global ethical campaigns across the EU. Orrin has won international accolades for his campaigns including Cannes Lions, The Globals, Clio Health, LIAA and D&AD awards. He has also sat on many international awards panels as a judge, including Cannes Lions in 2018 and more recently, PM Society 2020 & Eurobest 2020. As EU Director of Creative Expression at Syneos Health Europe, Orrin drives creative excellence across the regions.