CASING CREATIVITY

Behind Eurobest-winning Work 

Join us as we delve into the stories behind 2020’s Eurobest-winning work. From the implementation of new pharmaceutical guidelines to clothing combatting extinction, these case studies uncover the meaning and motives of creatives on a mission to not only benchmark Europe’s creativity, but to change the world.

  

Play

Parkinson’s is, for the most part, an invisible disease.

And yet, over 10 million people in the world are living with the disease – and every 9 minutes, someone is diagnosed – making it the fastest growing neurological disorder in the world.

The 3 main symptoms of Parkinson's are tremor, stiffness and slowness of movement – but you can also experience other symptoms including problems with sleep and memory and mental health issues.

Germany

Innocean Worldwide Europe worked alongside MediaMonks Amsterdam and Charité Berlin University Hospital to not only shed light on a much misunderstood condition – but to allow audiences a visceral experience of what it is like to live with Parkinson’s Disease.

Germany

Six patients named an object that became difficult to use due to Parkinson’s. Their kinetic and neurological data was recorded to create 6 unique data sets. Every object in this art collection was created with a 3D-printing machine according to the tremor data of each patient.

The film and the sculptures were first displayed on World Brain Day at an exhibition in the Alte Münze, which is a highly-acclaimed museum in the centre of Berlin.

Torsten Römer, Parkinson’s Patient at Charité and contributor to the art collection said:

“I think such a graphical project, where you can actually touch something that has a story behind it, certainly gives insight.”

A dose of inspiration

If this Eurobest-winning work has inspired you to put forth your own game-changing creativity, all you need to do is download the Entry Kit. Learn more about key dates and fees.

Download the Entry Kit