For 2017 youth-led creative network Livity joined eurobest as the official youuth engagement partner, from this collaboration comes an insightful report looking into today's youth audience and their cultural trends.
Alexandra Goat, CEO of Livity said: "Youth culture can’t be appropriated by brands, you have to actively participate. That means listening and meaningfully contributing. The return could be huge. From Livity’s Mixtape panel yesterday, we got the clear validation that brands and services who give generously are welcomed into culture.
"Young people today are self-funding, self-producing, self promoting, they’re not waiting around for you, and not willing to compromise."
Download the report today for a selection of essays from eurobest and Livity's Culture Insiders.