This campaign for VR (Finnish Railways) by TBWA\Helsinki is an excellent example of taking a step back to appreciate the bigger picture. Nearly every Finn travels northwards for the holidays, but most don’t even consider taking the night train. To draw attention to its night trains, VR turned one of its actual trains into the world’s most ambitious escape room game.
Everyone in Spain associates Seville with a special colour, but no on knew what that colour actually was. For Diageo Spain, PS21 Madrid identified the colour using data and launched a new gin, Tanqueray Flor de Sevilla, with it. The special colour became a huge trend and even helped boost Seville's tourism. It's an excellent example of a campaign engaging culturally.
This experiential campaign from DIY superstore Hornbach saw the release of an exclusive furniture design that empowered customers and turned traditional design lovers into passionate brand ambassadors. Heimat Berlin identified the key elements of their campaign and gave careful consideration to where they entered it – leading to success across categories.
The Photography Ban for Graubünden Tourism by Jung von Matt/Limmat Switzerland captivated the jury with a humorous case film featuring a protagonist who narrates the creative idea and highlights results.
The Lost Typography of Bauhaus for Adobe by Priest, Sweden, is an excellent example of a campaign that highlights what they achieved against not only the primary but also secondary KPIs.