Alex started his journey in advertising accidentally as a copywriter in Romania now he is very much intentional with his love for the job as a Creative Director in JANDL Bratislava, Slovakia. Along the way, Alex experienced the entire creative and marketing potpourri, including the imposter syndrome and occupational burnout, but that didn’t make him one bit cynical or blasé. He is still in love with making great ideas or applauding them when others make them, and that shows in his work - recognized in most of the major international advertising shows like Cannes Lions, D&AD, Clio, Webby, Eurobest, New York Festivals, Cresta, Golden Drum or Epica.