Alex has 17 years of experience in B2B marketing. He’s led diverse creative teams and orchestrated campaigns for industry giants such as Samsung, Mack Trucks, Google, KPMG, Merck, Juniper Networks, and ABB. Alex has a particular focus on top-of-funnel creativity that elevates brand perception and pushes people towards deeper content. He’s a champion of B2B creativity that works for the head and heart.