Alexandra Trudnowski is Chief Strategy Officer EMEA & Head of DACH at dentsu Health.

With more than 20 years of experience spanning Rx, OTC, patient engagement, corporate communications, digital strategy and consulting, as well as 15+ years in consumer marketing, she brings together expertise in omnichannel transformation, creativity, media, data and technology.

Her passion lies in connecting creativity, innovation and technology to create healthcare communications that make a real difference. Throughout her career, she has built and led international teams across markets, disciplines and cultures, believing that the best ideas emerge when diverse perspectives unite around a shared ambition.

Alexandra began her career in classic advertising, working on global brands including BMW, Coca-Cola, Lancôme and McDonald's, before finding her true passion in healthcare nearly two decades ago. While her creative career gradually drifted into strategy, she still considers herself a creative thinker at heart and loves exploring campaign ideas, trends and new ways of thinking. She is particularly fascinated by AI, innovation and the future of healthcare, especially how the industry can evolve from treating disease to preventing it.

Beyond her role at dentsu Health, Alexandra supports Healthcare Frauen e.V. as advisory board member, and advocates for women's health and leadership. An enthusiastic athlete and lifelong learner, she champions bold ideas that challenge convention and help shape a healthier future for everyone.