Amélie Ebongué is a brand leader with a cultural-shift approach who has developed transformative and digital-first brand strategies that delivered sustainable growth. She is a people-first marketer focused on building diverse, empowered teams to inspire new ways of thinking. She is an experienced social media expert and forecaster thinker with a passion for connecting brands with the right audiences through culture. With a decade of social media comprehension and a fast-ever evolving landscape, from Skyblog to Vine, then from LinkedIn to TikTok, Amélie Ebongué was part of the birth of the first social platforms.

After a Bachelor in Linguistics at the University of Paris Descartes, she holds a MBA in Digital Strategies at Esupcom' (Sciences U.) and a second MBA in Strategic Planning, Digital Strategies and Brand Content at Sup de Pub. Her career began in various advertising agencies such as VLM, Auditoire and Publicis as social media visionary. Her approach to business evolved within the lens of media firms and entertainment remarkable brands like Forbes, Le Figaro, and HYPEBEAST to name a few, but also on behalf of some hospitality, technologies and consumer-leading companies such as Electronic Arts, LinkedIn, and Huawei. She literally has a matrix comprehension of agencies, medias and brands.

Amelie has been personally recognized as a leading marketer in the industry and adept at creating campaigns that make an impact and rise above the noise. An accomplished trailblazer professor in marketing in the digital age and content strategy on social platforms, she teaches in several institutions from France, Switzerland, Canada and USA. Amélie firmly believes in exploring new ways of digital expression led by technology as an opportunity for business growth and beyond.

In 2021, Amélie wrote her first book Génération TikTok: Un nouvel eldorado pour les marques published by Hachette. The same year following its publication, the book became a bestseller and sold several thousand copies globally. Amélie is a go-to expert on emerging technologies, advising companies and culturally led brands on how best to drive businesses on the diverse technological advancements. She is also a sought-after keynote speaker, known for her dynamic presentations that engage and entertain audiences with her insights on the impact of emerging technologies on society. Her speaking engagements have taken her around the globe from Bogota, Douala, Lisboa, London, Stockholm to Las Vegas, addressing audiences ranging from senior executives and policy makers to startups and university students. As an international speaker, she continuously shapes industry discourse through cutting-edge insights and foresight into emerging trends.

As an award-winning global strategist with her multicultural approach to online communities, she was named as one the 50 Black Marketers to follow in 2023 according to the American African Marketing Association. The same year, she was appointed as a Jury Member in the Entertainment Category at D&AD and Digital & Use of Social Media & Influencers Category at LIA Awards.

As a dot-connector her field lies between entertainment IPs, streaming economy, fan engagement and emerging technologies with purposeful cultural content. Perhaps, Amélie serves as a mentor on the boards of ONE School in Atlanta and IADAS in New York.