Amy Hore is Strategy Director focused on Experience & Ecosystem design at AKQA Amsterdam. With extensive experience shaping digital experience, service design and core business strategies for leading global clients as well as start-ups across multiple categories, Amy works at the intersection of user experience, creativity, technology, and business impact.

At AKQA, she has led strategic initiatives for financial services, automotive, FMCG, clothing and pharmaceutical brands as well as social enterprise. Helping them shape new and existing propositions, customer experience strategies and tools, digital transformation platforms, new business models and accelerant programmes that drive measurable growth.

A passionate advocate for human-centered innovation, Amy believes in the power of using technology to our best advantage but asserts that humanity and creativity are our most valuable assets in solving real challenges and creating real value.