Ángela Pacheco
Ángela Pacheco
Executive Creative Director
El Ruso de Rocky
SPAIN
Biography
Ángela Pacheco is an Executive Creative Director at the agency El Ruso de Rocky, where she has worked since 2016. She has developed campaigns for major brands such as J&B, LaLiga, Liga F, Grupo Pascual, Mahou, Pepsi, and El Corte Inglés.
Her work with the agency has received major recognition at top advertising festivals worldwide, including Cannes Lions, The One Show, D&AD, and Clio. In 2023, her campaign "She" for J&B won the Grand Prix for Creativity at Spain's Club de Creatividad.
That same year, she was selected for the Cannes Lions ‘See It Be It’ program—an initiative designed to accelerate female talent into senior creative leadership—as one of only 16 creatives chosen from over 1,000 applicants. The following year, she returned to Cannes Lions as a speaker to share her insights and learnings from the program.
She has also served on juries at prestigious advertising festivals, including Cannes Lions, Club de Creativos, El Ojo de Iberoamérica, and El Sol. In 2024, she was Jury President at the Gerety Awards.
Previously, Ángela worked at Del Campo Saatchi & Saatchi and Grey Group, where she developed campaigns for Coca-Cola, Toyota Europe, P&G, Domino's Pizza, and Loterías. She also worked in New York at Razorfish and WWD&S.
She holds a degree in Advertising and Public Relations from the University of Málaga and completed the Copywriting Program at Miami Ad School in Madrid, Amsterdam, and New York—where she now also teaches creativity classes.