Anna Harris is SVP Strategy at Ledger Bennett, A Havas Company, where she leads the research, insight, and strategic frameworks that power go-to-market planning. She specializes in market dynamics, category analysis, audience segmentation and account-based marketing, bringing extensive experience shaping award-winning strategies for multi-billion-dollar B2B brands worldwide.

Her approach to brand building is grounded in academic rigor and informed by her published research on ambition, featured in Management Today and BBC Radio 4. She began her career in Strategy at Walmart before moving into food manufacturing, where she led strategy for several years.

Since transitioning into B2B consultancy, Anna has developed global strategies across sectors such as tech, manufacturing, pharma and finance. She has partnered with leading brands such as GE Vernova, Maersk, Bank of London, RSA, and Amex GBT.

Since joining Ledger Bennett in 2022, Anna has built an industry-leading global Strategy team, central to the agency’s recognition as the fastest-growing B2B agency globally in 2025.