Anna Putts leads and manages the CEE Marketing team at Netflix. Before joining Netflix in 2022, she served as Brand & Content Director at HBO MAX, overseeing 10+ countries in Europe. In this role, she was instrumental in launching the new service in CEE and Europe, also managing Insights and Research for EMEA. From 2017, she was Head of Marketing Communication for Central and Eastern Europe at UPC, responsible for five markets. She successfully rebranded UPC in the CEE region, implementing new brand values and a new visual identity. Earlier, she spent three years as Marketing Director at Samsung Electronics Polska, where she was responsible for the overall marketing of Mobile, Household, RTV, and B2B products (PR, social media, digital, e-commerce media, communication, research). Anna is a Design Thinking moderator and conducts training and marketing workshops. She has served as a jury member for Effie Poland, Europe, Ireland, and the Global Best of the Best Effie Awards.