Annika ‘Shawty’ Manick has spent 15+ years working behind some of the brands that shape what we watch, wear, listen to & talk about.

Today, she is Director Influencer & Creator Solutions at We Are Social Germany, working with brands including TikTok, adidas, Netflix, Amazon Music, Audi, Spotify & many more.

Her job isn’t simply to find whoever is having a moment.

Whether it’s a rapper, athlete, content creator, brand ambassador or someone you’ve never heard of yet, Shawty is interested in the same thing: who matters to the community, and why?

Because the right person isn’t always the biggest name in the room.

It’s the person with a story people actually want to hear, and one a brand has a reason to be part of.

The rule is pretty simple: culture first, creators as creative partners & relevance over hype.

Beyond client work, she has judged for ADC Germany, Gerety Awards, New York Festivals & the Lovie Awards.

In 2026, HORIZONT named her one of its ‘40 under 40’.

Shawty grew up between cultures. Hip-hop, sneakers & her Tamil roots did the rest.