CREATIVE BUSINESS TRANSFORMATION

Arnau Vidal

Arnau Vidal
CREATIVE BUSINESS TRANSFORMATION

Arnau Vidal

Head of Creative Transformation

Burson

SPAIN

Biography

Arnau is a creative comms professional with 15 years’ experience shaping ideas at the intersection of PR and social. He is currently Head of Creative Transformation at Burson in Spain, where he leads the agency’s creative output, advances the creative function and capabilities and champions new ways of working that put ideas at the core.

Prior to Burson, Arnau held roles spanning client leadership, digital strategy and creative direction at Hill & Knowlton, where he oversaw multi-disciplinary teams and enhanced the agency’s digital and creative production offer. His career has been closely linked to advancing creativity in communications across sectors including consumer goods, entertainment and healthcare. He has led campaigns for brands like Amazon, Mattel, America’s Cup, Lenovo and Chiesi, and his work has been recognized at international awards including SABRE Awards, EMEA Excellence Awards and Bea World Festival.

Passionate about design, entertainment and internet culture, Arnau believes creativity is both a cure to boredom and a catalyst for progress. Above all, he enjoys building teams and helping ideas earn their place in culture.