Isolated by the Cold War and divided by the wall, Béla grew up amongst artists and creatives in the streets of Berlin. A city that is known to be tolerant of alternative attitudes, lifestyles, and ideologies. Béla started his career in Hamburg, working for Springer & Jacoby and Scholz & Friends before he moved to London to join Simons Palmer. In the past 10 years, Béla helped Publicis Italy to climb from creative No-man’s land to the world’s most awarded agency, leading strategy for global accounts Diesel, Desperados, Heineken, Powerade, Toblerone, Mercedes, Netflix et al, winning over a hundred creative and effectiveness awards, including APG and IPA’s.

Right now, Béla is busy expanding LePub, a new breed of boutique agency network that helps brands to resonate in culture through connected platforms and experiences. LePub has been named Contagious Pioneer and Adweek creative agency to watch.