20 years in advertising, starting from code and pixels. In 2005, Bogdan got his start as a web designer at a local TV station in Bucharest before leaping into agency life, cutting his teeth as Senior Art Director at Kinecto, Grey and MRM//McCann.

His expertise led him to Geometry under WPP, where he assumed the position of Head of Digital, and in 2020, Bogdan's was appointed Creative Director at VMLY&R Bucharest. He now serves as Executive Creative Director at VML, where he looks after creative across local, regional and global clients led from Bucharest.

Under his creative leadership, VML Romania has become a consistent yearly presence on the international award stage. The campaigns developed under his helm have earned recognition at Cannes Lions, Eurobest, LIA, Clio, Golden Drum, Epica, Effies and Euro Effies, culminating in the agency winning both a Cannes Lion and Grand Effie in 2026.

Throughout his career, Bogdan has successfully worked with a diverse array of clients across various industries including Coca-Cola, Generali, IKEA, Durex, Lidl, Colgate, Danone, Pepco, Jägermeister, Alpha Bank and Cărturești, focusing on work that cuts through the noise.

His passion for pike fishing has evolved into a weekend obsession, steadily growing over time, so whenever he succeeds in securing permission from his family, he’s on a lake somewhere in the wild.