Since 2025, Borja has been Global Executive Director at Interbrand, with a focus on Iberian, Middle East, and Latin American markets. His role combines Growth, Marketing, and Executive Creative Direction responsibilities to expand and consolidate Interbrand's growth in the domestic market and emerging markets in Africa, Latin America, the Middle East, and beyond, as well as to raise the standards of quality, reputation, and impact around the world.

Previously, he served as Executive Creative Director for EMEA, India, and Latin America for five years, leading high-profile national and international projects for clients such as Telefonica, Iberia, Repsol, Cupra, Naturgy, Santander, Tendam, Meliá, Rafael Nadal, Real Madrid, and Orona in Spain, and internationally for clients such as UNWTO, Dufry, Mitsis, OHLA, JIO, HBL, Intermarché, Petromin, MSC Cruises, Infosys, TIM, Renault, Britannia, AJE Group, and Latam Airlines.

Under his leadership, numerous projects have been recognized with prestigious awards (Cannes Lions, Red Dot, El Sol, D&AD, IF, Laus, etc.). Borja has also served as president of the jury at the LIA Awards 2019 (where he also mentored the Creative LIAisons program), and as a jury member at Cannes Lions, D&AD, IF Awards, and the National Marketing Awards (AMKT), among other competitions.

A graduate in Advertising and Public Relations from the Complutense University of Madrid, Borja furthered his education with a Master's degree in Communication Design from the Pratt Institute in New York and the General Management Program at IESE Business School.