Christian Wilkens is Chief Growth Officer at Publicis Media Germany, where he leads business development, marketing and transformative growth initiatives across a market-leading agency network. With more than twenty years in the communications industry, he is known for uniting marketing communication, data and technology to deliver measurable impact for advertisers.

Prior to Publicis, Christian spent more than a decade in senior leadership across WPPs flagship media agencies—EssenceMediacom, GroupM, and programmatic specialists Xaxis. During this tenure he progressed from Managing Director to Chief Digital Officer and ultimately Chief Client Officer, steering strategy and growth for global brands while building advanced capabilities in programmatic, martech, retail media, and performance marketing. His work helped position these businesses as market leaders in integrated, digital and data-driven media.

Earlier in his career, Christian served in senior roles at Microsoft and Bauer Media Group. He is a frequent speaker and expert on industry events.