I’ve always believed creativity can change behavior, shape culture, and turn brands into icons.

That belief has taken me across three continents and nearly twenty years in advertising. I started in Europe, spent eight years in Asia (where I helped win Singapore’s first Innovation Lion) and then ten years in Chicago and New York before becoming Chief Creative Officer of LePub Milan.

Along the way, I’ve created work that made a real difference. Mastercard’s ‘True Name’ gave transgender people the ability to use their chosen names on payment cards. ‘Prescribed to Death’ for the National Safety Council reached the White House and helped secure the organization a role on the U.S. Government’s Opioid Crisis Task Force. Under Armour’s ‘Metasneaker’ broke new ground in gaming, while Plenitude’s ‘Dark Mode Ads’ reimagined Digital OOH. All four received top honors at Cannes Lions.

Today, I lead creative work at LePub Milan for The Magnum Ice Cream Company Heartbrands, Carte D’Or, Unilever Maille, and other brands.

Over the years, I’ve worked with Mastercard, Coca-Cola, IKEA, Under Armour, L’Oréal, Nestlé, Ferrero, Campari, Colgate-Palmolive, Fujifilm, Unilever, and many others.

Twenty years. Thirty-eight Cannes Lions. Eight agencies. Three continents.

And I’m still a believer.

The best work is still ahead.