I’m a Creative Director with over 20 years of experience building brands and leading creative work across agencies, markets and cultures.

Throughout my career, I’ve had the opportunity to work with some of the world’s most respected creative agencies, including R/GA, Wieden+Kennedy, Sid Lee and TBWA, partnering with global brands such as Samsung, adidas, Nike, Coca-Cola, Heineken, YSL, Honda, Volvo and Uber. My experience spans European, EMEA, US and global campaigns, giving me a broad perspective on how brands can remain culturally relevant while building a consistent global identity.

For the past eight years, I’ve been a Global Creative Director at Uber, leading creative work across EMEA while also contributing to major global campaigns and brand initiatives. My focus is on setting a strong creative vision, building and inspiring teams, and creating work that connects brand strategy with culture and business impact.

My work has been recognised at Cannes Lions, The One Show, D&AD and the Effies. Above all, I’m motivated by bringing talented people together to create ambitious ideas that move brands forward and make a meaningful impact.