HEALTHCARE

Dimitri Guerassimov

Dimitri Guerassimov
HEALTHCARE

Dimitri Guerassimov

Chief Creative Officer, VML France and Chief Creative Officer, Colgate-Palmolive, WPP, EMEA

VML France and WPP, EMEA

FRANCE AND EMEA

Biography

For over 25 years, Dimitri has been shaping the creative industry. He played a key role in building Marcel (Publicis Group), turn it into France’s most creative agency as well as brought to life iconic campaigns such as Carrefour’s BLACK SUPERMARKET, Intermarché’s INGLORIOUS FRUITS AND VEGETABLES, and Ray-Ban’s NEVER HIDE. His work has built stronger brands, turned around businesses, brought value to big and small companies, and earned over 600 creative accolades worldwide, including 70+ Cannes Lions, three D&AD Black Pencils, a One Show Green Pencil, and even the British Museum of Design’s "Design of the Year" Award.

Always pushing the boundaries of the industry, Dimitri helped create (among others) the indie perfume brand FOR THEM as well as the 90-minute mental health documentary GROUP THERAPY (Prime Video), starring Neil Patrick Harris, which premiered in the Official Selection of the Tribeca Film Festival.

Dimitri has twice represented France as a jury member at the Cannes Lions Festival of Creativity (2014, 2022) and has served as a juror for numerous major national and international award shows, including The One Show, D&AD, LIA, Grand Prix Stratégies, and ADC France.

Today, Dimitri remains one of the most awarded creative leaders in the world. He proudly serves as CCO of VML France and WPP EMEA CCO for one of the most iconic household brands on the planet: Colgate-Palmolive.