Sabine Hueckmann is Managing Director and Senior Partner with fischerAppelt. Before joining Germany´s no. 1 agency back in 2023 she was CEO of the Ketchum Group of communications consultancies in Germany. As a communications allrounder she has profound experience in Marketing Communications and Corporate Reputation including specialties like Internal, Change and Crisis Communications. She is advising national and international clients ranging from startups to SMEs and Fortune 500 companies. Many of these clients are innovation-driven and so is Sabine. On a mission to deliver data-based strategies and creative programs that have an impact on brands, organisations, and society, she brings over 30 years of professional consulting experience, achieving outstanding results. To reach your audiences in today´s hyper-fragmented and complex world, she is convinced that you must have strength across all communications´ disciplnes to create the greatest impact and optimal outcomes. Her core consulting strengths are supported by a passion for delivering the highest levels of consulting and implementation experience, backed by a proven track record in organizational development. Sabine holds a doctorate in Physical Chemistry and enjoys cooking, crocheting and binge wachting her favourite series. With her family she shares the passion for traveling and diving.