Communications & Influence lead with 10+ years of experience helping global brands such as Sonos, LEGO, Spotify, Netflix, Garmin and Cadillac build relevance, reputation and cultural impact.

Today, I help brands move beyond traditional communications to build meaningful audience connections and create authentic brand culture. As Co-Lead of Publicis' Brand Culture & Content practice, I lead a team of 30+ experts across Public Relations, Influence Marketing, Social Media, Creativity and Content. Together, we design integrated communication strategies that shape cultural relevance, strengthen reputation and drive long-term brand preference.

Experienced in leading multidisciplinary teams, managing complex multi-market campaigns, and connecting PR, Influence, Social and Creative disciplines into cohesive brand platforms. Known for combining strategic thinking with operational excellence, adaptability and a collaborative leadership style in fast-paced environments.