Erge Güçlü is Head of Strategy at WPP Media Turkey, leading the agency's central strategy team after a decade-long journey within the organization. She also serves on the board of the Advertising Foundation.

With a background in Business Informatics and Marketing Communication Management, Erge specializes in building brand, communication, and media strategies rooted in consumer insight, data, culture, and human behavior. Combining analytical thinking with storytelling, she helps brands transform complexity into clear strategic narratives and measurable business impact.

Particularly interested in the intersection of creativity, effectiveness, and AI, Erge advocates for a balanced approach where human insight and cultural understanding are amplified by artificial intelligence.

Her thinking and articles have been featured in WARC, Campaign, LBB, and Marketing Türkiye. She is a regular speaker, trainer, jury member, and guest lecturer at industry events and universities.

Curious by nature, she continuously draws inspiration from culture, art, literature, and travel, bringing these perspectives into her work as a strategist.