Franki Goodwin is Chief Creative Officer of Saatchi & Saatchi, having been with the agency for over a decade. An award-winning creative and filmmaker, Franki has been CCO since 2022 and is behind much of the agency’s most notable work for clients including British Heart Foundation and John Lewis.

A staunch ambassador for emerging talent, Franki leads the curation and year-round support programme for Saatchi & Saatchi’s renowned New Creators’ Showcase, now entering its 36th year, and appearing for the first time at SXSW London.

Alongside her role at Saatchi & Saatchi, Franki is Executive Producer of Western Edge Pictures, a multi award-winning independent production company she co-founded in 2010. A graduate of Glasgow School of Art, Franki has delivered guest lectures as well as previously spending time teaching at Parsons School of Design in Paris.