Geoffrey Hantson is Chief Creative Officer at Happiness, where he leads creative teams across Brussels, Amsterdam and Saigon. Over his career, he has won 51 Cannes Lions, including 16 Gold Lions, and 132 Eurobest awards, including eight Grand Prix. In 2012, Business Insider named him one of Advertising’s 25 Most Creative People. A year later, it ranked him No. 1, describing his work as ‘among the best advertising ever seen.’

Most recently, his work earned three Grand Prix at Eurobest 2025, following Grand Prix-winning work in both 2023 and 2024. Under his leadership, Happiness has been named Belgium’s Agency of the Year four times—in 2022, 2023, 2025 and 2026—and ranked second overall at Eurobest 2025. Geoffrey is a firm believer in the power of creativity and humanity—and in happiness, which fuels both.