After graduating from ‘Sup de Pub’ Paris in 1991, Georges Mohammed-Chérif began his career as a copywriter for the largest Parisian agencies (Publicis, BETC, CLM BBDO, Y&R, Australie), working on prestigious brands such as Renault, Peugeot, Apple, RATP, Kraft, 1664, E. Leclerc, SFR, etc.

In 2006, he was one of the first advertising executives to understand the wonderful opportunities that the world of digital had to offer. A new culture, nowadays essential to any advertising strategy.

In order to offer this digital culture to brands, he created Buzzman, a new advertising agency model, 100% independent, combining top level creativity with a high level of consumer engagement (including interactivity and dialogue).

Based in Paris, the agency now counts over 200 employees and accompanies brands such as BURGER KING® France, BoursoBank, IKEA, ALDI, Allianz, Homair, Feu Vert, Free, La Vie™, Murfy, Betclic, Wero, Hydratis, Pernod Ricard Group, Renault Group (Dacia, Motrio), Reddit, Ulys, Contre-Feu…

To extend its creative standards to every level of brand expression, from design through to campaign rollout, Buzzman launched Zéro, its branding and design studio, in 2024. In the same spirit, the agency brought independent media agency Tyers on board that same year, a shop that sees distribution strategy as a driver of creativity, putting counsel, creativity and conviction back at the heart of advertising effectiveness.

Numerous award winner in prestigious national and international festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) for the creativity and efficiency of his innovative campaigns, Georges Mohammed-Chérif is today recognised as one of the most influent Creative Directors in Europe.

His distinguished career has moreover earned him the highest of French honors and the title of Chevalier de la Légion d'Honneur in the January 1, 2017, promotion.