Gerardo Mariñas has extensive leadership experience across agencies and advertisers. He is currently Chief Executive Officer of House of Communication in Spain at the Serviceplan Group.

Before joining Serviceplan, he was CEO for GroupM in Spain (WPP Media). Earlier, he was CEO of MediaCom Spain. He also served as Country Manager in Portugal and Canada for Havas Media, and prior to that held different roles in international coordination at Havas Media.

Mariñas worked on the client side as well: first as Brand Manager at Unilever and later as Marketing Manager at PepsiCo.

He has been Media Jury at the Cannes Lions, Effies and Genio awards, and President of the Media Jury at the El Sol awards.

Gerardo has been President of the Association of Media Agencies in Spain, member of the board of AIMC (Association for Communication Media Research) and currently serves on the Board of the International Advertising Association (IAA) and OJD (Circulation Board of newspapers).

He has authored several books: ‘Manual de Planificación Medios’ (Media Planning Handbook) and ‘El cambio permanente: Management efectivo para tiempos de incertidumbre’ (Permanent change: Effective Management for uncertain times).