Hélène Daubert is Creative VP at POP France (Havas Group), where she leads an expanded vision of production built to connect creativity, craft, and innovation. Appointed to a newly created role, she oversees a broad creative production ecosystem spanning in-house and external production, post-production, print, AI, and emerging formats that continue to redefine the boundaries of advertising.

She also joins the BETC and POP France Executive Committees, contributing to the strategic evolution of the group’s creative ambitions.

For Hélène, production is no longer simply the final stage of an idea: it is a creative force in itself. At POP, she helps shape a new model where production becomes a platform for collaboration, experimentation, and excellence. More than a production entity, POP acts as a transformation hub, bringing together the group’s creative disciplines to turn ambitious ideas into powerful, fully realized experiences.

Before joining BETC and POP, Hélène spent five years at DIVISION, where she helped build one of the industry’s most awarded production companies, recognized five years in a row as Production Company of the Year at the D&AD. There, she developed a culture rooted in independence, curiosity, and uncompromising standards, while working closely with internationally renowned directors, creative talents, and global brands.

Her approach is defined by a belief that great production is about more than execution. It is about creating the right conditions for ideas to reach their full potential: the right timing, the right talent, and the right level of craft.

‘It’s not just about having ideas or knowing how to film them. It’s about bringing them to life, with the right timing, the right talent, and the right level of craft. That’s where the real difference lies.’

— Hélène Daubert

At BETC POP, Hélène continues to build bridges between creativity, production, technology, and innovation, reinforcing a forward-looking vision aligned with BETC’s ambition to constantly push creative boundaries.