Ignacio ‘Nacho’ Ferioli is a multidisciplinary creative with 20 years of experience building agencies and creative departments from the ground up. As Chief Creative Officer of GUT Europe, he leads the agency’s creative strategy from Amsterdam, working with global brands like Rimowa, Heinz, Johnnie Walker, ING, Philips and AB InBev. Nacho has won over 60 Cannes Lions and garnered recognition from D&AD, The One Show, Clio, The Effies, and more. He was named Art Director of the Year by the Argentine Creative Circle and appeared on Adweek’s Creative 100 list in 2018.

Nacho joined GUT Buenos Aires in 2019, helped launch GUT Mexico in 2023, and then transitioned to the European team. His mission is to grow GUT’s creative influence through bold ideas, pushing the agency toward its vision of becoming the world’s most diverse and influential creative network.