Ilaria Fruscio is Chief Strategy Officer at Leo Italy, where she leads strategy across some of the agency’s key global and local brands.

With a background in business, she has built her career across London, Milan and Chicago, working at the intersection of consumer insight, culture and brand strategy.

Over the years, she has worked within Publicis Groupe and BBDO with brands including McDonald’s, P&G and Ferrero, helping them turn complex business and cultural challenges into powerful creative opportunities.

Her strategic leadership has contributed to internationally recognised work, including TableToGo for McDonald’s, winner of a Bronze Lion at Cannes Lions 2023, and The Mosaic, awarded 1 Silver and 2 Bronze at 2025 Eurobest, shortlisted at Cannes Lions 2026 and awarded Gold at One Show and Bronze at the 2026 Clio Awards. In the same year, Leo Italy was the most awarded agency at the Effie Awards Italy, with three Silver and two Bronze Effies.

At the heart of her approach is a simple belief: the most powerful creativity happens when you understand people, culture and business equally well.