Ina Behrendt is Chief Creative Officer of BBDO Holding Germany – BBDO Germany, Batten & Company and Peter Schmidt Group – and one of the few women at the top of German creative leadership. Over more than twenty years she has built work and teams in Hamburg, London, New York and Sydney for Nike, BMW/MINI, Mercedes-Benz, Samsung, L'Oréal Paris and Qantas.

She specialises at the intersection of creativity, technology, data and innovation, and her work has been recognised for what it invented, not only for how it looked: Cannes Lions in Cyber and Direct, a D&AD Yellow Pencil, One Show, an SXSW Innovation Award and John Caples Gold, etc.

For almost a decade she led the creative and innovation agenda at Miami Ad School Europe, where the work she creative-directed won 200+ awards and helped make the school Cannes Lions School of the Year seven times. She co-founded Women in Technology in Australia, and judges regularly.

She is inspired by people with different perspectives gathering around a shared ambition, and by the moment creativity, technology, strategy and business stop behaving like separate disciplines. Leadership, to her, means creating the conditions in which exceptional work happens repeatedly.