Irene is a dynamic marketing leader with a passion for helping brands thrive in today’s fast-evolving world. With experience across both client and agency sides, she offers a unique perspective, combining innovative strategies with a deep understanding of what truly connects with people.

As Managing Director of Hearts & Science she and her team bridge the gap between brand-building and performance, crafting solutions that elevate customer engagement and accelerate results.

Known for her ability to simplify the complex, Irene empowers her team to think big and embrace the latest in technology and data to create personalised, impactful marketing solutions. She’s driven by a love for digital transformation and is dedicated to delivering results that not only fuel business success but also build lasting brand value.

Beyond her leadership role, Irene is an engaging keynote speaker, frequently sharing her expertise on the future of marketing and data-driven strategies with audiences around the world.