Jean-Charles Caboche

Jean-Charles Caboche

Jean-Charles Caboche

Vice President of BETC and President of BETC Corporate

BETC

FRANCE

Biography

25 years of experience in Communication Strategy

Main Corporate and B2B experiences:

- Crédit Agricole: Strategic thinking on the company’s purpose and the founding myth. Internal communication, B2C and B2B advertising CSR communication and employer communication.

- Total Energies: Management of the strategic and creative thinking on the brand in France and internationally; supervision of the deployment of the employer social media strategy.

- Dassault Systèmes: Positioning of the brand, B2B campaign and brand activation on Health

- Geodis: Positioning of the corporate brand, B2B campaign

- Transdev: Supervision of the creation and deployment of the new EVP.

Main awards:

- GRAND PRIX STRATÉGIES 2024 for Dassault Systèmes on Emma Twin activation

- EFFIE France 2021 Gold for Crédit Agricole brand campaign

- CANNES LIONS 2013 Bronze for Ubisoft on Watch Dogs Amazing Hack

Main jury experiences:

- NYMPHEAS French 2023 Positive Impact Communication Awards

- CANNES LIONS 2018 Sustainable Development Goals

Education

- ESSEC Business School

- Sciences Po Paris