Jean-Charles Caboche
Jean-Charles Caboche
Vice President of BETC and President of BETC Corporate
BETC
FRANCE
Biography
25 years of experience in Communication Strategy
Main Corporate and B2B experiences:
- Crédit Agricole: Strategic thinking on the company’s purpose and the founding myth. Internal communication, B2C and B2B advertising CSR communication and employer communication.
- Total Energies: Management of the strategic and creative thinking on the brand in France and internationally; supervision of the deployment of the employer social media strategy.
- Dassault Systèmes: Positioning of the brand, B2B campaign and brand activation on Health
- Geodis: Positioning of the corporate brand, B2B campaign
- Transdev: Supervision of the creation and deployment of the new EVP.
Main awards:
- GRAND PRIX STRATÉGIES 2024 for Dassault Systèmes on Emma Twin activation
- EFFIE France 2021 Gold for Crédit Agricole brand campaign
- CANNES LIONS 2013 Bronze for Ubisoft on Watch Dogs Amazing Hack
Main jury experiences:
- NYMPHEAS French 2023 Positive Impact Communication Awards
- CANNES LIONS 2018 Sustainable Development Goals
Education
- ESSEC Business School
- Sciences Po Paris