Creative Data
Innovation

Jody Samuels-Ike

Jody Samuels-Ike
Creative Data
Innovation

Jody Samuels-Ike

Marketing & Communications Director

Vlisco

GLOBAL

Biography

Global Marketing, Growth & Innovation Executive with 20+ years of experience building iconic brands, transforming portfolios and accelerating profitable growth. Jody built her career at Unilever and Diageo, leading local, regional and global portfolios valued at up to £1.5bn. Now choosing to translate that blue-chip scale and discipline in a private equity backed environment at Vlisco to drive brand transformation, portfolio discipline and commercial performance.

Having lived and worked in the US, Nigeria, Mexico, UK and the Netherlands, Jody brings deep cross-cultural leadership and emerging-market experience. Experience spans beauty & personal care, beverages, fashion and consumer durables, complemented by Board experience in technology and food — giving her the ability to translate and adapt proven growth models across countries, categories, and industries.

Board Member | Cannes Lions Innovation Awards Juror (2024)