Jonathan Deeb is the Chief Creative Officer at BBDO Germany, where he and his team lead the creative work for both local and global brands, including Porsche Brand and Motorsports, Lidl, Siemens home appliances, Bugatti and E.ON. Originally from South Africa, Jonathan grew up in the advertising world and eventually became CCO of FCB Johannesburg, the country’s second-largest agency. His work for brands like Barclays and Coca-Cola spanned not only the continent but the globe, with some Coca-Cola campaigns shared in over 120 countries and voted among the brand's most loved. A content piece for South African Tourism went beyond advertising, being voted 'Best Foreign & Longform Film' at One Screen and Ciclope.

Over his 20-year career, Jonathan has earned multiple accolades, including being named South Africa’s No.1 Executive Creative Director at the Loeries, with awards from major international shows. In 2020, he moved to Germany and joined BBDO just a day before lockdown, where he has since led major global campaigns.

Jonathan’s judging experience includes serving on panels at Cannes, The One Show, and chairing a panel at The Loeries. He is also the proud co-founder of ‘Find New Words,’ a movement advocating for more respectful language toward the LGBTTQQIAAP+ community.

Driven by a passion for creativity and meaningful change, Jonathan continually pushes the boundaries of brand storytelling.