Joseph Dubruque is a French creative director with Haitian roots. He started out studying mathematics before switching to communications, and that unlikely pairing has stayed with him ever since: he sees advertising as a bridge between science and imagination, where an idea is only as good as the logic that holds it together and the emotion that makes people care.

Over twenty years, from his early days at Fred & Farid to McCann Paris today, he has built campaigns for some of the world's most iconic brands, from luxury and beauty to food, tech and mass-market names, as well as work with purpose for NGOs and foundations. Some of it has reached millions of people; some of it has quietly changed how a category speaks. What connects it all is a taste for ideas that are simple enough to travel and honest enough to last.

His work has earned more than ninety international awards, including Cannes Lions, D&AD Pencils, One Show, Eurobest and New York Festivals honours. He has judged at D&AD, D&AD New Blood and Dubai Lynx, and now sits on the Eurobest 2026 jury.