Karin Robinson

Karin Robinson

Karin Robinson

Senior Director of Strategy

Edelman

UNITED KINGDOM

Biography

A multi-award winning strategic planner, Karin works with a wide range of corporate clients to help them identify and execute winning strategies that build trust and affinity. Highlights of her work there include the Cannes Titanium winning Move to Minus Fifteen initiative that she helped create with her client DP World and the Bodyright campaign she developed for UNFPA.

Previously, as an Experience Planner at Ogilvy, she worked with clients ranging from Boots, to EY, to Nestle and Unilever, helping the brands foster engage customer and stakeholders engagement. She started her agency career as a digital strategist at Blue Rubicon working with clients such as McDonald’s, Aviva and Coca-Cola to devise and implement national and pan-European brand reputation, issues management and engagement strategies.

She served as Regional Field Director for Barack Obama’s 2008 Presidential campaign. Outside of her day job, Karin is an agented novelist in the Sci Fi/Fantasy genre.

Karin has a BA from the George Washington University, in Washington DC, and an MA in Arts Criticism from City University in London.