Katy is a global B2B marketing leader with more than 15 years of experience helping ambitious brands drive measurable growth through bold, creative, human strategies. As Global Managing Partner of B2B at WPP Media, she leads Client Leadership and Business Development, guiding clients through every stage of the go-to-market journey—from long-term brand building to short-term demand generation.

Katy has partnered with industry leaders such as Microsoft, SAP, and Deloitte, and challengers like TikTok, Square, and Hitachi. Her expertise spans brand positioning, audience insight, media strategy, performance and measurement—always with a belief that B2B doesn’t mean ‘boring’.

Starting her career in recruitment marketing before moving into media with independent agency DWA, Katy joined GroupM in 2013 and has since built a reputation as a dedicated specialist in B2B communications, a trusted client leader, and a champion of innovation.

Beyond client work, Katy is deeply committed to building inclusive, high-performing teams and advocating for broader representation across the industry. She believes the best ideas come from different perspectives—a principle she brings to her role as Jury President at Eurobest, where she will celebrate creative excellence that pushes boundaries, drives impact, and reflects the diverse world we live in.